金融公司通常尋求描繪誠(chéng)信、實(shí)力和成熟度的核心價(jià)值觀。
獅子頭logo一定是代表這些價(jià)值觀的唯一方法,對(duì)吧?
不完全是這樣。從事數(shù)字行業(yè)并不意味著你就可以擺脫logo的困境。作為一個(gè)組織,有很多有創(chuàng)意的方法來(lái)公正地對(duì)待你的價(jià)值觀和使命。你的客戶,即使只是下意識(shí)的,在他們能夠交出他們財(cái)務(wù)生活的一個(gè)核心部分之前,一定要從你的公司得到這些特質(zhì)。
這里有一些銀行和會(huì)計(jì)logo的驚人代表什么金融公司的立場(chǎng)。
1?!氨J亍眲?dòng)物標(biāo)志
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動(dòng)物形象,如公牛和獅子,通常傳達(dá)力量,勇氣和牛氣(是的,雙關(guān)語(yǔ)是必要的)。難怪為什么他們?cè)谔幚砟愕腻X的公司中如此受歡迎,他們想給人一種建立在堅(jiān)實(shí)基礎(chǔ)上的印象。
盡管使用動(dòng)物相對(duì)來(lái)說(shuō)更容易被期待,因此也更容易被“淡入”背景中,但一個(gè)好的設(shè)計(jì)可以讓這類logo令人難忘,富有創(chuàng)意。下面的logo S通過(guò)粗體和對(duì)比色,玩弄幾何圖形或?qū)D像融入字體來(lái)實(shí)現(xiàn)這一點(diǎn)。
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按kVA計(jì)的logo稅
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財(cái)務(wù)logo由Artsigma
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logo由Genovius為Jwright067
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設(shè)計(jì)會(huì)計(jì)logo由Gaga Vastard
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財(cái)務(wù)logo由J.Alexander
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2011年財(cái)務(wù)會(huì)計(jì)年度報(bào)告
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財(cái)務(wù)logo由Arkum
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會(huì)計(jì)logo由Vepar為March Hare&Co
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銀行l(wèi)ogo由Nordicart
2.基于排版的銀行業(yè)務(wù)logo S
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你想讓你的logo告訴你的客戶說(shuō)你是一個(gè)可靠,直截了當(dāng),透明的品牌嗎?也許你所需要的只是一個(gè)偉大的字體,只要問(wèn)問(wèn)倫敦的勞埃德。結(jié)果往往是,雖然不是特別破土動(dòng)工,干凈和強(qiáng)大。還有,當(dāng)你的名字是logo的時(shí)候,還有什么更好的方法讓你的客戶記住你公司的名字?
字體的選擇是你所展示的形象的關(guān)鍵:一種大膽的、公認(rèn)的字體可以表達(dá)你的經(jīng)驗(yàn)和傳統(tǒng);一種現(xiàn)代字體可以表達(dá)一種更加科技化的銀行體驗(yàn);一種柔和的字體可以表達(dá)你人性化的一面和對(duì)客戶服務(wù)的奉獻(xiàn)。別用襯線,你就沒(méi)事了。
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咨詢logo由Terry Bogard負(fù)責(zé)PXP
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財(cái)務(wù)logo由Heatherita負(fù)責(zé)RIO Capital
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銀行l(wèi)ogo由Mia_M負(fù)責(zé)Ivelax
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財(cái)務(wù)logo由Ludibes負(fù)責(zé)
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按runo劃分的2011財(cái)年財(cái)務(wù)報(bào)表
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Mitch的財(cái)富管理logo。
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財(cái)務(wù)logo,由Devin提供。
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Financial logo by K Studio for Thompson Wealth Management
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Financial logo by First Class Visual公司
3.字面解釋
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在金融機(jī)構(gòu)幾乎難以區(qū)分的海洋中,成為一個(gè)值得紀(jì)念的品牌可能是一個(gè)挑戰(zhàn)。為了強(qiáng)化你的公司名稱已經(jīng)在描繪的信息和價(jià)值觀,你可以讓你的logo展臺(tái)成為該名稱的視覺(jué)表現(xiàn)。
如果你公司的名字很適合這個(gè)(通常是指一個(gè)實(shí)體),這是一個(gè)微妙的和創(chuàng)造性的方式讓你的公司名字被記住。此外,這可能是一個(gè)偉大的方式,加倍對(duì)一個(gè)獨(dú)特或古怪的元素,你的品牌。
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金融logo(Minimaexa)
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Financial logo by mukki.mx
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Financial logo by toni zufic for alpha
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Financial logo by paweo for Financial Architecture
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Financial logo by ludibes
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Investment Company logo by purwagustira.pwg
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Insurance logo by rahul designs?薄荷魚
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Giaky?為Black Camel Capital提供的財(cái)務(wù)logo
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會(huì)計(jì)logo由抄寫員負(fù)責(zé)Hottoast
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稅務(wù)服務(wù)logo由Alexandru.S負(fù)責(zé)1040啤酒
4。幾何就是美
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干凈的幾何形狀給人一種科技友好和現(xiàn)代的印象。這可以吸引比過(guò)去幾代人更看重技術(shù)服務(wù)的千禧一代受眾。隨著移動(dòng)金融的興起,實(shí)體銀行已經(jīng)成為過(guò)去,選擇一款體現(xiàn)您開拓精神的logo或許是明智之舉。
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L&N為路易絲J設(shè)計(jì)的先鋒資本logo
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Financial logo由Ludibes
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Financial logo由Milos Zdrale
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Financial logo減去。
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Hermeneutic?收集機(jī)構(gòu)logo
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Alexandru Petrovici主持的logo會(huì)議
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咨詢logo由Artvin為Diversus
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財(cái)務(wù)logo由Sven Adler為Arbeitsplatz der Zukunft
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財(cái)務(wù)logo由Shafaq Gill為Finevate
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咨詢logo由Arthean
5.復(fù)古風(fēng)格金融logo S
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復(fù)古或歷史性的外觀傳達(dá)了這樣一個(gè)信息:我們已經(jīng)存在了一段時(shí)間,所以你可以相信我們。非常適合處理資金的公司!隨著越來(lái)越多的公司開始追求技術(shù)外觀,一個(gè)老派的logo可能會(huì)把你放在一邊,建立一種值得信賴和傳統(tǒng)的感覺(jué)。
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軟件logo由CAWET
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稅收l(shuí)ogo由密歇根州
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投資者logo由Demonic?為黑金投資者
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財(cái)務(wù)logo由Annamll提供
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金融logo由Paweo提供
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Financial logo by_ux_u boss_
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Financial logo by ISNA99
6。藍(lán)色不是最溫暖的顏色
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金融服務(wù)業(yè)另一個(gè)受歡迎(有些人可能會(huì)說(shuō)是過(guò)度使用)的主打產(chǎn)品是藍(lán)色。這并不奇怪,因?yàn)樯世碚摳嬖V我們,藍(lán)色激發(fā)了嚴(yán)肅性、成熟性和可信度,這是公司處理金錢的典型品質(zhì)。
雖然藍(lán)色是一個(gè)安全的選擇,但它絕對(duì)不是唯一的選擇,尤其是如果創(chuàng)新是公司價(jià)值觀的核心部分。舉例來(lái)說(shuō),如果你想重塑銀行業(yè)的運(yùn)作方式,那么就要大聲清晰地說(shuō)出來(lái)。選擇更大膽的顏色是一個(gè)很好的方法,當(dāng)你在看的時(shí)候,整個(gè)彩虹怎么樣?
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金融logo由**信念**
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金融logo由Artelo
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Financial logo由Graphyte
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Financial logo由Artelo
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Financial logo由··April··為North Plains Financial
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Financial logo由Hugo Maja為金融能力戰(zhàn)略
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Financial logo由Samull for Argon
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Jodja Financial logo for Ofispaneli
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Kaiho Financial logo for Capability Capital公司
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金融logo稻草雕像
7。玩得開心點(diǎn)
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“金融服務(wù)”這個(gè)詞對(duì)很多人來(lái)說(shuō)都是個(gè)威脅,尤其是右腦的人。也許你是其中一個(gè)英雄誰(shuí)試圖改變這一點(diǎn),使銀行或會(huì)計(jì)平易近人,人和樂(lè)趣為您的用戶。如果是這樣的話,一個(gè)古怪的吉祥物一定會(huì)贏得甚至是你的目標(biāo)觀眾中最懷疑的成員。
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Dorarpol?財(cái)務(wù)logo
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促銷公司logo由rom@n為富猴
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財(cái)務(wù)logo到2013年
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按**信念**編制logo預(yù)算**
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Financial logo by Creative Spirit?
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Investment logo by Gorcha
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Accounting Journal logo by Celadon for Trade Journal
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簿記logo by Crankybear for FabeanCounters
加起來(lái)
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底線是:你有選擇你的銀行或金融logo!一個(gè)設(shè)計(jì)精良且符合你的價(jià)值觀的標(biāo)志可以在很大程度上強(qiáng)化你獨(dú)特的信息。如果你的公司完全是為了破壞金融環(huán)境,那么就用一個(gè)公開的,有創(chuàng)意的,大膽的logo來(lái)說(shuō)。如果你想按賬本辦事(會(huì)計(jì)雙關(guān)語(yǔ)),你仍然可以有一個(gè)難忘的logo,反映你更傳統(tǒng)的價(jià)值觀。
因此,利用設(shè)計(jì)來(lái)獲得你的優(yōu)勢(shì):這可能是你的大多數(shù)左腦競(jìng)爭(zhēng)對(duì)手沒(méi)有考慮到的,也可能只是讓你脫穎而出。給創(chuàng)造力一個(gè)公平的機(jī)會(huì),你會(huì)得到一個(gè)logo,這是個(gè)人的,強(qiáng)大的,古怪的和創(chuàng)新的公司一樣。